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Improving Collision Sales Enablement

If we look into the sales process for any collision repair facility, the most common sales model that exist involves selling of the repair service on site. This means that an owner of the vehicle has to come out to the shop in order to inquire about repairs, get an estimate, and agree to get the car fixed by that facility.

Certainly, if the owner of the vehicle has an easy access to several local collision facilities, it is easy enough to visit each one to acquire an estimate. However, is there a better way?

Learning from innovations in the claims industry, where the claim settlements for auto damage are handled remotely with pictures and now a real-time video of the damaged vehicle, can the same type of technology be applied to help smaller shops gain a competitive advantage over a larger collision repair businesses and networks?

Absolutely. Real-time visual technology can deliver a new level of convenience for the customers. Instead of taking time off work to drive around, the customer can connect with the collision shop using mobile real-time video to allow the auto appraiser to assess the size, scope, and type of the damage to provide an estimate remotely.

Best of all, the estimate can now be acquired directly from the scene of the accident, when the driver is still waiting for a tow truck and even help file streamline the insurance claim at the same time. Lastly, for the vehicles that are not drivable after the accident, this technology is priceless for the customer, as it eliminates the hassle and expense in towing the vehicle to several repair facilities.

Real-time visual technology is a new innovation that would provide a lot of benefits for early adopters over its competition, especially improving the shop’s sales enablement to include proactive approach to acquire new customers over traditional ads and online marketing models and stopping by customers.