Clifford M. Lavin

Executive Advisor,
Commercial Strategy

Cliff is a proven management specialist with a broad range of experience building companies from concepts to profitable operations. He is presently President of C Squared, Incorporated, a boutique consulting practice. Cliff has served as the founder and CEO of four start-up organizations and as a senior leader at multiple corporations. In addition, he teaches both graduate and undergraduate courses and is a frequent guest lecturer at multiple Philadelphia area Universities.

At Livegenic, Cliff helps the business and sales teams to build out strategies and plans for business development, sales & lead generation. As a senior level strategist, Clifford brings a wealth of expertise to executive management.

Direct industry experience includes financial services, insurance, banking, hospitality, consumer products and real estate industry segments. His background includes management level positions at General Motors Acceptance Corporation, General Electric Capital, Sovereign Bank, NBC, Mattel, Foote Cone and Belding, R&B Realty Group, Oakwood International and Prentice Hall Publishing.

Cliff holds a BS in Marketing at the University of Arizona. And MSIM at Thunderbird School of Global Management in Arizona.